For HVAC and plumbing companies doing $5M+

The agency PE firms trust to scale home services.

We help home services companies grow from $5M to $10M, then $20M. It starts with a free revenue teardown: one read-only connection, and your numbers come back in 48 hours.

Get my free teardown

Free. Nothing to install. Nothing changes in your accounts.

Drew Teller, founderFormer HVAC engineer. Runs every teardown personally.

Drew Teller, founder of Mickson Growth — **Drew Teller**, founder. Former HVAC engineer.

Hear it from an HVAC owner we work with.

Two minutes on what changed when the reporting started tying ad spend to booked jobs and real revenue.

Get my free teardown

Past $5M, the problem usually isn't lead volume.

It's what happens to the leads, and who owns the data that proves it.

Your agency owns the accounts.

Ad accounts, tracking, and sometimes the website sit in their name. When you leave, years of data leave with them.

You're paying for leads, not booked jobs.

The monthly report looks fine. Your CSRs know how many of those calls were never going to book.

Nobody can tell you your cost per booked job.

Clicks and cost per lead are easy to report. Tying spend to ServiceTitan or Housecall Pro revenue is the number that matters.

What you get in 48 hours

A walkthrough of your own numbers, from Drew, with a plan you can use whether or not you hire us.

Find the leaks

See where ad dollars disappear, channel by channel.

Know the real cost

Your cost per booked job, not another cost-per-click report.

Know what to do next

The first three moves we would make to reach your next growth stage.

How it works

Request your teardown
Answer a few questions and pick a time for a short kickoff call.
Connect one account
Grant read-only access to ServiceTitan or Housecall Pro and your ad accounts. Nothing to install.
Get the walkthrough
Within 48 hours, Drew walks you through the leaks, the numbers, and the three moves to make first.

What it costs

No surprises. Here's the full picture before you book.

The 48-hour teardown

Yours to keep, whether or not we work together
Read-only access, nothing changes in your accounts
Live walkthrough with Drew

If we work together

$1,750~~$3,500~~

Onboarding, 50% off through December 31, 2026.

Google Ads, Local Services Ads, Bing, and Meta
Custom landing pages for every service and city, included
Live reporting tied to your CRM revenue
Your ad accounts, tracking, and website stay in your name

Why home services owners work with us

Drew started his career as an HVAC engineer, then spent years in Silicon Valley growth marketing at companies like Labelbox and Netlify.

Today our team runs paid search, Local Services Ads, Bing, and Meta for HVAC, plumbing, pool, and cleaning companies, on our own reporting platform, MicksonBrain™. Every dollar gets traced to a booked job, and you see the same numbers we do.

Questions owners ask first

What access do you need?

Read-only access to ServiceTitan or Housecall Pro, plus your ad accounts. There's nothing to install, and nothing changes in your accounts.

Is the teardown really free?

Yes. You keep the findings and the plan whether or not you hire us.

We already have an agency. Is this still useful?

Yes. Think of it as a second opinion on what your current spend is producing in booked jobs and revenue.

We're under $5M. Can we still apply?

We focus on companies doing $5M or more, because that's where our approach has the biggest impact. Send your details anyway and we'll tell you straight whether we're a fit.

What kinds of companies do you work with?

HVAC and plumbing first, plus pool service, cleaning, and other home services companies.

Request your free teardown

Two quick steps. If you're a fit, you'll pick a kickoff time right after.